The 4th is a big day for Jimmy choo for H&M,not only hot in China,but also in Japan,franchise store in Shinjuku open on 14.November. It sells Jimmy Choo collection at the same time .Although it was beginning ning to spot, hundreds of people have played in a long row of the sales team.Let’s go and have a look.
Many Chinese people can’t understand why many people so crazy for famous brand,even some people raise a cry of warning that they fawn on foreign countries . But was it really like that? It is remains to be discussed. Now it cannot be denied that Japanese worshiping brand is equal to or greater than Chinese.

Japan is a luxury sales house ,especially Japanese women are required to dress in style ,so it cost them a lot of money just like money burns a hole in their pocket .
Even wage- earners often buy luxury brand such as Louis Vuitton ?Chanel.It has been penetrated deeply in their life.

With explosion of monetary crisis , luxury market shrinkage and Japan suffers heavy losses too.Italy famous brand Versace would withdraw from the Japanese market and turn to China.So more and more Japanese have to give up buying super brand and go towards Zara?Gap?H&M. These brands are both fashion and economy.




