The past year the luxury brands muddle,mass brands have felt the crisis since 2007,the influence to luxury brands is later than mass brands,but they got far-reaching influence than mass brands in the same time.
That’s why there’s the difference between this year’s Mill ward Brown Optimor and the past,Burberry and Prada is out of the list this year,the reason is that this rangking is given more overall strength elements, including history of brand,brand culture and modern E-marketing.
The follow is the Top ten list:
1. Louis Vuitton (last year was No. 1)
Overall brand value : increased by 2%,increased to 197.8 billion dollars. The target-consumers of Louis Vuittom is tourist and pay attention to brand culture,focus on key consumer.
2. Herme?s ( last year was No. 2)
Overall brand value : increased by 8%,increased to 84.6 billion dollars. Most of Hermes share is controlled by its family,Hermes is brave in trying new thing,it purchased a Chinese new brand “Shang Xia” last year,the main market is China. Hermes focus on company’s cultural heritage and good at using traditional essence.
3. Gucci ( last year was No. 3)
Overall brand value : increased by 2%,increased to 75.9 billion dollars.
4. Chanel ( last year was No. 4)
Overall brand value : reduce 2%,reduce to 55.5 billion dollars. The decline in Chanel’s brand value is a one of landmarks of bad economic time.But Karl Lagerfeld can always bring fresh feeling for people in T-stage,predicting that Chanel will rise in the future years.
5. Hennessy ( last year was No. 6)
Overall brand value : reduce 1%,reduce to 53.7 billion dollars.
6. Rolex ( last year was No. 5)
Overall brand value : reduce 14%,reduce to 47.4 billion dollars.
7. Moe?t & Chandon ( last year was No. 
Overall brand value : reduce 12%,reduce to 42.8 billion dollars.
8. Cartier ( last year was No. 7)
Overall brand value : reduce 19%,reduce to 39.6 billion dollars.
9. Fendi ( last year was No. 9)
Overall brand value : reduce 8%,reduce to 32 billion dollars.
Fendi is famous by its “IT bags” in USA market,also has got high its name known in Asia market.
10. Tiffany & Co. ( last year was out of list)
Overall brand value : increased by 6%,increased to 23.8 billion dollars.
