The makers describe the shoes, which are for infants aged up to six months, as “sassy heels” for babies. The designers say they had fun, hilarity and glamour in mind when they created the shoes. They are marketing as a first high heel for baby girls.

Priced at 19.99GBP they are designed to look exactly like a pair of shoes worn by adult women. The US makers – Heelarious – have produced designs in pink, black and even leopard or zebra-skin prints. They are being sold in Britain by 36 year old Julia Taylor, from Bexley, Kent, who has struck an exclusive deal to sell them in the UK.

Mrs Taylor, whose daughter, Bethany, is 14 months old, discovered the shoes through friends who had spotted the website and thought they were “fun.”
She admitted the shoes were very ‘American’ but feels there is a market in this country and is selling them through her website ‘Heels for Her’.

Mrs Taylor has already exhibited the Heelarious collection at a London baby show. She admits the feedback was “mixed.” She said: “There is the odd negative comment from mums who think the shoes are dangerous.”

Most change their mind though when they see that the heels aren’t solid but soft and perfectly comfortable.

“These shoes are completely soft, comfortable and safe for the baby.” Mrs Taylor added: “People who buy the heels are perfectly normal mums who are either interested in fashion or just recognize how fun the shoes are.”

What would you choose if you are mums? Babies’health and happiness is the most important.