
Tod’s released its 2009 interim financial results recently,the results made better than before,the sales increased to 713 million euros,it was up by 0.8% compared with 2008. The main course led to have profits is shoes and Asian market.
Under Tod’s Group,there are three brands:Tod’s,Hogan and Roger Vivier.71% income came from shoes,it up to 506 million euros,was up by 4.2% compared with 2008. And other leather good(handbags….) fell 12%. In marker,had a good sale in Italian and Asian market,sales increased by 5.5% to 405 million euros and 7.5% to 110 million euros respectively. In Europa and North American the sales decreased by 6.4% and 6.5% respectively.
Tod’s 2010 Spring and Summer is a holiday line,the classic Gommino shoes was increased the navigation element and bright colors to be a new casual shoes line,suited for a short trip or a free weekend.
Tod’s 2010 Spring and Summer shoes for women:





This Season’s High-heel were increased retro element,high practicable. The mild blue is looked very comfortable,reminds me the blue ocean,even it’s still Winter now,but step on the sand it should be very nice with it.



Tod’s 2010 Spring and Summer shoes for men is clear at glance the Tod’s style,the design and handwork are very daintily,it’s the representative of Italian traditional. Mild line,simple and light style shows the elegant and trendy atmosphere of east coast, USA.The whole line use the pure colors easy to match with cloth,with a white casual pants look very nice.
Tod’s 2010 Spring and Summer shoes for men:








“Bean shoes” is Gommino line of Tod’s, I call it “Bean shoes” cause this style of shoes has 133 rubber particles under the shoes sole. We all know that Gommino is Tod’s patent,but some says “Bean shoes” belongs to Prada. Who’s Gommino’s origin?

The well known Tod’s Gommino shoes
Tod’s this brand has been set up not long,but its shoes was born for long,many years ago,before Tod’s set up,this family just work for Fendi,that time,it’s family name had been carved on the sole. From just accepted order to set up their own brand,Tod’s Gommino shoes is easy to be explain,Gommino in Italian means “Rubber”,so the symbol of Gimmino is seen 133 rubber particles,it’s said that the first thought of Mr. Diego Della Valle is making a kind of skid proof shoes for driving,and designated designed for the Ferrari owners. The information says that happened in 1987.

Classic car shoes
The classic car shoes is a classics from Italy,they carved the original car shoe on the sole,and they appeared on the market in 1963,look as the car shoe has the longer history.but this brand was incorporated into Prada.
So,”Bean shoes” belongs to Tod’s or Prada?
Ferrari is an Italy well-known car maker,Tod’s is an Italy well-known luxury leather company,what made them joint together?
Ferrari’s chairman Luca Di Montezemolo also is a member of the board of directors. Now the two companies cooperate together to make this casual shoes named Cavallino rampant for driving.


This pair of style shoes inherited all the good features of Tod’s. Like comfortable,flexible,vogue and the rubber point under the sole.

There are red,gray,blue and black four colors for choice,we can see the Ferrari’s symbol on the uppers and the Ferrari’s pattern of seat on the insoles. Also you can see the badges of “Gommino Mascherina GriGlia” have replaced the tassel and the lace of laccetto or Tubi GT.
It’s no needed to worry about how to know the shoes is from Tod’s, Tod’s symbolis under the soles.